Guillaume is the CEO and Co-Founder of the Ignite Group. He was the original pioneer of military-style bootcamps in Dubai with his previous award-winning company and he launched the first corporate wellness programs and in the UAE.
The Ignite Group currently comprises of Ignite fitness & wellness, Home Spa, Ignite Surface, Ignite Team Building, Ignite Corporate Wellness and Fitrabia.
He currently runs a number of the leading fitness events in the UAE and he has a reputation for acute organizational skills and excellent project management abilities. Guillaume also plays an active role on the charity front, combining fitness and fun with awareness and fund raising for a number of community charity initiatives. His annual Pink is Punk campaign, which involves a month of events to support the plight against breast cancer every October, is UAE-renowned having raised over 200,000 Dhs to date.
Guillaume is driving the work towards making the fitness industry in the UAE safe and secure by enforcing that trainers and companies have the correct certifications, insurances and licenses.
Guillaume’s key focus today is on maintaining and developing Ignite’s position as the region’s leading health, fitness and wellness company. With a particular emphasis on corporate wellness, he is passionate about transforming the wellness in the work landscape through goal setting, awareness, education and creating opportunities to remain active. He is well-rehearsed at creating highly bespoke corporate programmes from one-day small-scale initiatives to year-long programmes for entire companies that improve productivity, decrease health care costs, reduce absenteeism and staff turnover and improve morale and employee satisfaction.
Currently Ignite is working with the likes of Dubai Tourism, Dubai World Trade Centre, DP World, Expo 2020, Omnicom Media Group, P&G, Nestle to name a few.